Skip to content
  • About
  • Services
    • myCHOiCE Coaching
    • myCHOiCE Learning Academy
    • myCHOiCE Workforce Development
  • Resources
    • Donate
  • Insights
  • Access Learning Academy
  • About
  • Services
    • myCHOiCE Coaching
    • myCHOiCE Learning Academy
    • myCHOiCE Workforce Development
  • Resources
    • Donate
  • Insights
  • Access Learning Academy

Why I Started Training Recovery Coaches

Conference Group photo My CHOiCE

Mental health challenges were prominent in my life very early on. 

 

I started using substances at a young age, the first ones being food and sugar. And from there, I went on to discover alcohol, tobacco, cannabis (in its many forms), sex, and stimulants — the perfect recipe for the larger mental health challenges that affected every aspect of my life forward.

My own recovery gave me the insight to become a recovery coach and later to build my recovery coaching training practice.

At the beginning of my journey, people spent a lot of time telling me what I needed to do, where I needed to be, and where I needed to go. Unfortunately, that only worked for a minute. When someone told me to go left, I would go right. Told me to slow down, I would speed up. And if they told me not to go, I went. I coped by distancing myself from those individuals. And eventually, that whole approach stopped helping. 

As I reflect back, here’s the lesson this taught me: the last thing you want to do as a recovery coach is give somebody advice, make suggestions, or tell anyone what they should or shouldn’t do. 

 

Most people are going to do what I did, so keep your agenda to yourself. 

 

It’s natural for a person in recovery to want to help others in their community going through the same experiences. But I recognized that coaches worked really hard problem-solving someone else’s recovery instead of supporting them in finding that path for themselves.

That was the lightbulb moment for me, and it landed right as the field of recovery coaching was starting to take hold in Massachusetts. 

It was kind of like the gold rush in California, where everyone bought a shovel and headed west. The thing is, many people gave up before they even got there, but the field looks very different than it did back then. I was one of the ones who stuck around.

Being honest with myself, building CHOiCE Recovery Coaching has taken its toll over the years. There have been many ups and downs, and many times I’ve questioned my energy in dealing with the rigid systems coaches are up against.

Yet, through the trials and tribulations, I never once questioned this: people with lived and living experience are the spark that encourages others to connect with their personal motivation to move forward on their journeys. That’s the same spark that started my journey training recovery coaches and made myCHOiCE what it is today.

Back to Main Blog page
Executive Director & Founder, myCHOiCE

pAUL aLVES

After nearly two decades of working through his own challenges with mental health and substance use, pAUL aLVES found his calling in training recovery coaches to help people build the skills for lasting change. Today, as founder and executive director of myCHOiCE, he leads a team that has trained thousands of peer professionals through curricula presented everywhere from Massachusetts to Lisbon. Connect with myCHOiCE.

Subscribe to Our Newsletter
Find Us On
Facebook-f Instagram Linkedin-in X-twitter Youtube
Services

More from myCHOiCE

cigarette package
Lived Experience
11/02/2026

Is That All You Are? How I Stopped Letting the “Addict” Label Define Me

Is that all you are? myCHOiCE founder Paul Alves on outgrowing the addict label, the friends who stayed, and finding...
Read More
A man holding a remote sitting on the floor in front of a couch.
Coaching 101, For Coaches
11/02/2026

One Story, Four Explanations: How Your Participant’s View of Addiction Shapes Their Recovery

The medical, moral, sociocultural, and public health models of addiction explain the same substance use in four different ways. Here’s...
Read More
pAUL aLVES
Community News, Lived Experience
10/14/2026

From CHOiCE Recovery Coaching to myCHOiCE

Paul Alves on founding CHOiCE Recovery Coaching with a $250 check in 2017, the road to myCHOiCE, and how to...
Read More

Let’s Plan What’s Next in Your Journey.

myCHOiCE helps you build shared tools, clear workflows, and consistent coaching support so individuals, families, and teams stay aligned, communicate clearly, and build stability that lasts.

Connect With myCHOiCE
Find us on:
Facebook-f Instagram Linkedin-in X-twitter Youtube
About
Resources
Services

myCHOiCE Coaching

myCHOiCE Learning Academy

myCHOiCE Workforce Development

Contact

recovery@choicerecoverycoaching.org

Donate

Choice Recovery Coaching, Inc. (CRC), is an independent, 501-C3 NonProfit Organization based in Massachusetts working nationally and internationally. CRC is committed to serving persons without regard to race, color, religion, sex, marital status, sexual orientation, national origin, age or status of recovery. All communities are welcome.

Empowered By

© 2026 myCHOiCE. All rights reserved | Privacy Policy | Web Design by AlchemyThree

© 2026 myCHOiCE. All rights reserved | Web Design by AlchemyThree