We help organizations, communities, and individuals create sustainable pathways of healing, growth, and long-term wellness without stigma, rigidity, or one-size-fits-all solutions.
Across health care, industry leaders and individuals face the same challenges:
The result? Burnout, disengagement, and services that don’t fully deliver on their promise.



myCHOiCE brings an experienced, strength-based approach that never loses sight of the human experience. We operate in the “gray area” where real change happens, combining evidence-based practices with compassion, flexibility, and deep respect for personal choice.
We don't change people, we believe IN them.
What We Offer
For Individuals
For Coaches, Peers & Supervisors
For Organizations & Workforce Leaders
myCHOiCE has trained and supported thousands of professionals around the world who care for individuals and families facing mental health and substance use challenges. Our work is shaped by:
behavioral health and workforce development research
and living experience with addiction and mental health recovery
belief in human dignity
to move beyond one-size-fits-all approach
We understand the complexity and we meet it with clarity.
When support ignores a person’s boundaries, values, and goals, the barriers show up quickly. Disparities grow. Care becomes inconsistent. People lose trust.
With myCHOiCE, individuals gain autonomy, communities gain confidence, and organizations maximize their impact. Progress becomes inevitable.
Whether you’re leading a workforce initiative, supporting others professionally, or navigating your own path forward, myCHOiCE meets you where you are. Together:
We uncover meaningful priorities and create a realistic path that supports lasting change.
We build solutions and processes to fit your needs. Practical tools, flexible support, and a clear path forward.
We provide steady support so you progress and evolve, even when life or work shifts.
myCHOiCE helps you build shared tools, clear workflows, and consistent coaching support so individuals, families, and teams stay aligned, communicate clearly, and build stability that lasts.
Because YOU CAN
Choice Recovery Coaching, Inc. (CRC), is an independent, 501-C3 NonProfit Organization working in Massachusetts and beyond. CRC, established in 2018, is a MA certified Minority-Owned Small Business with a commitment to diversity and inclusivity. The diverse makeup enhances CRC’s ability to address challenges faced by various communities.
CRC works with the Department of Public Health funded Access to Recovery (ATR) Program, the only provider in Hampden County under this State Program. Here, individuals are supported in building their recovery capital so that they can sustain and grow their recovery. Families are also supported as they reach out to us for education on addiction and recovery. As services were closed due to COVID-19 in March/ April 2020, the organization began providing Telephone Support for individuals and families in different languages. Referrals largely come from word of mouth which brings people who fall “between the cracks” and are not served by the (un)available systems.